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OPEN Write 32: Earn and Learn Guide
 
OPEN Write 32
 
 
 
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3-1-4 TRANSCRIPTION CENTER FRANSCHISE

Starting an additional business can be a daunting task. It would be much easier if you could recruit somebody who had done it all before and been successful. A transcription franchise is just like that. It is a turnkey business opportunity which can help your school become more profitable by engaging in services related to your primary business. The franchiser supplies the latest technology and proven methods so you are able to offer automated transcription service more quickly and with less risk.

One example is a transcription franchise that specializes in medical, legal, insurance, law enforcement and corporate clients. The franchiser supplies the school with a Windows NT based digital recording server. The clients dial into this server via telephone to record dictation and meetings for transcription purposes. The digitally recorded material is then accessed telephonically by transcriptionists working from school or from their homes for transcription into a word processor. At the end of a transcriptionist's shift, the typed reports are then modemed back into the server and automatically forwarded to the clients' electronic mailboxes. At the clients' convenience they dial into the server via modem and retrieve all of the finished work.

This value-added opportunity will not only generate more revenue for the school, but it will help diversify your court reporting program to attract more students, and it will help encourage them and keep them enrolled. It will also give them more options for career opportunities and help them earn money while they learn.

Usually a franchisee is furnished with an exclusive operating territory, an unrestricted marketing territory, and the necessary recording and computer equipment. After the initial training, the franchiser usually provides ongoing operational, sales and technical support, a proven business plan, and referrals and sales leads. This type of foundation, coupled with the experience and strengths of fellow franchisees, positions new franchisees for greater success.

According to the International Franchise Association, the survival rate for new non-franchised business in the first year is 38% as compared to 96% for franchised business. After five years the survival rate for non-franchised business is 23% as compared to 92% for franchised business. The difference is that franchises are based on a proven model and a relationship between the franchiser and the franchisee. Although you own the franchise, you can consider your franchiser as an extension of your staff ready to help ensure your success.

There is a big and growing demand for outsourced transcription. It is a $65 billion a year industry. As a general trend, more and more companies are outsourcing a variety of business services for economic reasons. By reducing staffing requirements, businesses reduce costs associated with employee benefits, sick and down time, tax withholdings, space requirements, management costs, etc. By outsourcing they pay only for production. Furthermore, outsourcing promotes faster turnaround time.

The key elements of running a successful transcription business can be broken into three fundamental requirements: operations/management, production/labor, and sales/marketing. Aligning yourself with other franchisers makes sense because they are familiar with and have overcome many pitfalls found in running a transcription business, and consequently can save you from making the same mistakes again.

Having these tools and resources to help manage your business substantially increases the likelihood of your success.